“Douyin” players

“Douyin”, which has a formal global name-Tik Tok, has become a most popular and downloaded video-streaming  application in China. Nowadays, it has become main landscape of social media for customers, because it provides a virtual word in which the short-video content is always along with catchy music that is more accessible and more enjoyable. This platform also provides many chances to users with Douyin account, which promote them to engage with people and activities.

In 2018, there is a dramatical growth for Douyin daily active users from 30 million to 250 million, and now the population on this app has been pushed over 500 million active users. In the mainland China, according to the gender, female users occupied 56% and male users occupied 44%; In terms of the age, 30% of users ‘ age were 24 years old, over 50% of users were below 30 years old and people whose age were approximate 35 occupied 75% of all; According to the geographic locations, there is 35% of users having located in the super-city such as Beijing, Guangzhou, Shanghai and Shenzhen, whereas there is an consistent increasing number of users having lived in third-tier cities including Zhuhai, Haikou and Tangshan; In terms of time used, the most active and busy time were lunch time from 12am to 2 pm and evening from 7 pm to the midnight. Expect China, this application has been expanded to other countries such as Japan, Indonesia, and the United States.

Douyin not only provides people entertainment but also helps users to do e-commerce which cover beauty, fashion, education and other industries. Because Douyin has a famous feature which was named live streaming, it can provide influencer and their fans chances to watch, comment and send gifts with each other. The influencers of live streaming also educate and guide their fans purchasing behaviour. For instance, these people often recommend some beauty goods of some good brands as well as some products made by themselves to viewers.

For the influencers, the most important assignment is to get more fans, which means that the more fans they have and the stronger influence they possess. In other words, it means that the increasing number of fans can decide more sales, good engagement and brand credibility. In order to do so, Firstly, the influencer should have a stable theme on their accounts such as selecting a brand and interacting with audience about the efforts of the products. Secondly, building a community of people having the same interests. Thirdly, posting the video in regular time. Because, Nowadays, every Chinese citizens and companies were permitted to open their store through Douyin, however, the unique requirement for them is to possess at least 10 short videos.

At present, Douyin account not only link the other platforms in China such as WeChat and Weibo  but also repost the content to Instagram. So influencer and audience  maybe have more and more social media communication chances.