With the emergence and increasing usage of the Internet, social media and mobile media have become required and routine options in people’s daily life. These tools not only can help people communicated with each other, but also is useful platforms in which businesses can reach their different segments of target audiences. When big data appears, social media marketing and mobile media marketing have arrived the higher level. Mobile marketing, which is multi-channel online marketing strategies, reaches their specific audiences through their smartphones, mobile phones, IPAD, or the other devices such as websites, E-mail, SMS, MMS, some other applications. Big data, which is the extreme large data, was analyzed through computer for several patterns and forms relating to human behaviors and interactions. The elements of Big Data covers people’s demographics, likes and dislikes. The forecast of the big data collected was that the volume should arrive 44 trillion gigabytes by 2020. Only if the big data is useful, marketers or organizations not only use the information to their advantage, automating process, gaining insight to their target market and improving the overall performance retrieving from the available feedback, but also get the appropriate marketing strategy according their company and positions.
Even though big data can provide the precious data for firms, whereas it will cause some mistakes. Nowadays, except social media and mobile media, many people spent some leisure time on TV after coming back, which was traced through the equipment on TV sets. However, even though they are watching TV, they still watch the mobile mobiles and laptops at the same time. That is, they actually do not watch the TV, and the money spent by the advertisement broadcasted through TV is not value. This will cause the errors on big data linked to TV. As a result, segment is important. For example, what the household consist of? How old are they? The reason of the segment is that the youth like swim in the mobile phones, but the aging people would rather like watching TV. when organsations collect the data, these companies should ignore or add something in terms of the analyzation of demographics.
During 2019 to 2024, there are the increasing opportunities, trends and forecasts in China. The investment chances of Big Data are segmented by developments, enterprises, solutions and End-user Industries containing healthcare, retail, IT, manufacturers and the rest. China not only is the largest customer market stimulating the import in the world, but also is the world work shop producing countless goods for export. So big data can help Chine to assess customers’ market and engage in the other economic activities locating in high-value levels. Now China has possessed the big database. For instance, the data hold by Tencent is 15 times as much as the largest library in the world, and WeChat app has owned 760 registered users. Consequently, if these data can be divided in detail and analyzed deeply, the two companied may have the possibility of development in the future.
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