Fiat is the largest automobile manufacturer in Italy which has been operated in1899. Even though it has a long history being more than century-long, it still follows the popular social media and become one member of Twitter. Twitter is the microblogging and social networking service where users can engage and communicate by “tweets” which is the message name. In Fiat’s Twitter, we can see that the amounts of Tweets is 284, the following is 193, the number of followers is 411 and the likes is 12. From that platform, the potential target can check the users’ comment and concern. As a result, they can confirm whether they want to be the target customers from the potential audiences or not.
In the Twitter of Fiat, there is an interesting picture linked to Fiat new product-Alfa Romeo Open Bonnets displayed at the Alfa Romeo Museum. This advertising picture shows a light red car, conveys the reputation, luxury, passion and enthusiasm to target customers, and becomes a trigger which can stimulate them purchasing emotion. Here, Twitter is a social currency which can help Fiat to share things that makes them to be looked perfectly in the other people’s or organizations’ view.
Following the Tweets of the former picture, there is a campaign show in which there is the risk activity that show drivers drive the car from the high point to the water pool at the bottom of a small hill. I think this can help clients to swift the attitude of Fiat. Fiat has a small and modern style which decorated with Italian style. Except that, Fiat often invite the young model to endorse the advertisement, which means it can interest the increasing female’s attention rather than the male. In contrast, these kind of campaign show maybe can interest male’s concern and stimulate their purchasing power.
Generally, Twitter can let Fiat find much more potential consumers and promote their market.
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